Kampala, Tuesday, 29th March 2022 - Private Sector Foundation Uganda (PSFU) in partnership with the United Nations Development Programme (UNDP) have concluded a 3 months awareness and training programme on Trading Beyond EAC and COMESA. The programme Unlocking Uganda’s potential in the African Continental Free Trade Market.
PSFU’s role in this programme was to create awareness on the provisions of the Africa Continental Free Trade Area (AFCTA) and the market opportunities the trade agreement offers, provide technical support to equip export-ready enterprises in Uganda with knowledge, skills and tools to enhance access to regional and continental markets.
To achieve this, PSFU executed the following activities;
- A Capacity Needs Analysis Survey was conducted to help identify the constraints for Ugandan Businesses in accessing the African market opportunities and training needs for enterprises to harness opportunities in the AfCFTA.
- Conducted Training of Trainers (TOT) last month (21st to 25th February 2022) where up to 35-member association representatives and PSFU staff were equipped with knowledge and skills on the provision of AfCFTA to help support translate the knowledge to other enterprises to create awareness on the AfCFTA and build the capacity of enterprises to harness opportunities in the AfCFTA.
- Engaged in regional media campaign through radio, print and social media across six regions in Uganda; Central, Northern, Western, Eastern, West-Nile and South Western Regions to create mass awareness on the provisions of AfCFTA, its provisions and opportunities for the private sector. We have been to massively reach
- Conducted training to build the capacity of up to 250 enterprises along the niche value chains of Manufacturing, Agriculture and Agribusiness, Tourism, Trade and Services, Professional Services, Education and Skills, Transport and Logistics and Creative and Performing Arts to harness the opportunities in the AfCFTA.
This program has been implemented by PSFU with support from UNDP and partners from the Ministry of Trade Industry and Cooperatives, Uganda National Bureau of Standards, Uganda Export Promotions Board, Uganda Investment Authority and Uganda Revenue Authority.